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John Daigle

Targets and Touches

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Week 16: NFC Targets & Touches

Wednesday, December 26, 2018


Targets and Touches will only have players’ six most recent games, regardless if they were active or on a bye. The data will be in descending order of games played.

 

All targets and touches data is compiled from Pro Football Reference. Air yards data is sourced via Josh Hermsmeyer’s AirYards.com. Cornerback and routes run data is sourced via Pro Football Focus. The AFC will be released on Tuesdays, while the NFC is published on Wednesday.

 

The goal of these articles is to give you an idea of what the usage looks like for each player within their offenses, allowing you to spot any positive or negative trends regarding how a player is being used, and most importantly — letting the numbers tell the story.

 

Note: This data will stick to players averaging over one target/touch per game. Players are listed in order of target/touch leaders for their respective teams.

 

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Week 16 AFC Targets and Touches can be reviewed here.

 

Arizona Cardinals

Targets: Larry Fitzgerald (4, 2, 6, 9, 8, 9), Ricky Seals-Jones (3, 2, 3, 5, 8, 1), David Johnson (3, 3, 2, 10, 6, 5), J.J. Nelson (1, 0, 0, 7, 0, X), Trent Sherfield (2, 1, 3, 7, 5, 6)

 

Air Yards: Larry Fitzgerald (57, 15, 98, 86, 42, 75), David Johnson (-11, -3, -8, -13, 26, 48), Ricky Seals-Jones (6, 12, 26, 65, 96, 3), J.J. Nelson (45, 0, 0, 136, 0, 0), Trent Sherfield (22, 5, 51, 73, 37, 24)

 

Receiving Yards: Larry Fitzgerald (23, 30, 48, 55, 82, 53), Ricky Seals-Jones (5, 5, 10, 31, 22, 3), David Johnson (17, 16, 3, 12, 68, 32), J.J. Nelson (0, 0, 0, 43, 0, X), Trent Sherfield (6, 6, 21, 77, 15, 62)

 

Carries: David Johnson (25, 17, 20, 15, 11, 10), Chase Edmonds (5, 5, 5, 3, 8, 4)

 

RZ Targets: David Johnson (0, 0, 0, 1, 1, 1), Larry Fitzgerald (2, 0, 0, 1, 0, 0), Ricky Seals-Jones (0, 1, 0, 0, 1, 0), Trent Sherfield (0, 0, 0, 0, 1, 0)

 

RZ Carries: David Johnson (0, 1, 2, 1, 2, 1), Chase Edmonds (1, 0, 3, 0, 3, 0)

 

CB Catches-Yards-Touchdowns Allowed: Patrick Peterson (3-20-1, 2-20, 1-8, 0-0, 4-67-1, 1-18), Budda Baker (X, X, 5-53-1, 3-22, 2-19, 4-28), Brandon Williams (X, X, X, X, 2-15, 2-65-1)

 

Observations: No observations.

 

Atlanta Falcons

Targets: Julio Jones (9, 14, 8, 11, 8, 5), Mohamed Sanu (6, 4, 4, 8, 6, 8), Austin Hooper (8, 5, 5, 6, 1, 2), Tevin Coleman (3, 4, 3, 1, 1, 1), Calvin Ridley (4, 13, 5, 4, 7, 5), Brian Hill (X, X, X, X, X, 1)

 

Air Yards: Julio Jones (189, 162, 228, 168, 57, 67), Mohamed Sanu (74, 64, 74, 74, 33, 59), Austin Hooper (35, 19, 22, 47, 3, 27), Calvin Ridley (37, 149, 50, 44, 49, 64), Tevin Coleman (-10, -3, 17, -4, 1, 0), Brian Hill (X, X, X, X, X, 3)

 

Receiving Yards: Julio Jones (118, 147, 18, 106, 82, 28), Tevin Coleman (27, 17, 3, -4, 0, 0), Austin Hooper (27, 31, 44, 37, 0, 36), Mohamed Sanu (56, 74, 37, 54, 30, 81), Calvin Ridley (32, 93, 22, 10, 42, 90), Brian Hill (X, X, X, X, X, 0)

 

Carries: Tevin Coleman (8, 8, 6, 10, 11, 10), Brian Hill (X, X, X, X, X, 8)

 

RZ Targets: Julio Jones (3, 0, 3, 0, 2, 2), Austin Hooper (4, 1, 0, 1, 0, 0), Mohamed Sanu (1, 0, 0, 0, 0, 1), Calvin Ridley (1, 0, 2, 0, 0, 0), Tevin Coleman (1, 0, 1, 0, 0, 0), Brian Hill (X, X, X, X, X, 1)

 

RZ Carries: Tevin Coleman (5, 0, 2, 0, 0, 0), Brian Hill (X, X, X, X, X, 2)

 

CB Catches-Yards-Touchdowns Allowed: Desmond Trufant (2-19, 2-24-1, 1-21, 3-17, 2-13, 5-40), Brian Poole (2-24, 1-6, 1-8, 2-12, 4-62, 5-39), Robert Alford (3-46, 1-5, 2-28, 5-62-1, 0-0, 4-41)

 

Observations: Julio Jones was active through his questionable/game-time decision tag against the Cardinals, but he mustered season-low marks in snaps (24) and targets (5). Both he and Tevin Coleman (groin) have yet to be ruled out for Atlanta’s meaningless Week 17 matchup against Tampa, but the wind is certainly blowing that way. Second-year pro Brian Hill (8/115/1) was the only back to touch the ball behind Coleman on Sunday and would inevitably garner volume-based RB2 consideration against the Bucs if the latter’s ruled out ahead of him.

 

Carolina Panthers

Targets: Christian McCaffrey (8, 11, 10, 7, 11, 13), Devin Funchess (8, X, 3, 3, 1, 4), D.J. Moore (8, 9, 8, 8, 3, 7), Curtis Samuel (7, 2, 11, 8, 4, 13), Ian Thomas (0, 0, 5, 11, 4, 5)

 

Air Yards: D.J. Moore (66, 66, 129, 29, 20, 86), Curtis Samuel (91, 16, 160, 127, 32, 108), Devin Funchess (133, X, 54, 66, 13, 50), Christian McCaffrey (22, -10, 21, -12, 56, 11), Ian Thomas (0, 0, 28, 40, 10, 65)

 

Receiving Yards: Christian McCaffrey (57, 112, 55, 38, 67, 77), Devin Funchess (39, X, 10, 0, 0, 23), D.J. Moore (157, 91, 44, 67, 12, 19), Curtis Samuel (55, 17, 88, 80, 17, 41), Ian Thomas (0, 0, 46, 77, 14, 48)

 

Carries: Christian McCaffrey (13, 17, 10, 16, 15, 21)

 

RZ Targets: D.J. Moore (1, 0, 1, 3, 0, 2), Christian McCaffrey (0, 4, 2, 0, 0, 1), Devin Funchess (1, X, 1, 0, 1, 0), Curtis Samuel (1, 1, 1, 1, 0, 3), Ian Thomas (0, 0, 0, 2, 0, 1)

 

RZ Carries: Christian McCaffrey (3, 9, 0, 7, 0, 6)

 

CB Catches-Yards-Touchdowns Allowed: James Bradberry (6-93-1, 3-72, 4-48, 2-9, 1-9, 2-11-1), Donte Jackson (3-24, X, 6-108, 5-104, 1- -3, 1-11), Captain Munnerlyn (1-8, 7-127, 6-53, 2-15, 3-36, 3-19)

 

Observations: With less than a two percent chance of making the playoffs, the Panthers handed Christian McCaffrey a season-high 33 touches on 83-of-92 offensive snaps against the Falcons. This is the same team that gave him 20 touches in a meaningless preseason contest, so it’s possible they continue that sick-puppy tradition and feed him again in the finale. Curtis Samuel was initially an enticing Week 17 option on the back of 13 targets (and 108 air yards), but Taylor Heinicke’s season-ending elbow injury squashes that pipedream.

 

Chicago Bears

Targets: Allen Robinson (7, 4, 9, 8, 7, 8), Tarik Cohen (4, 8, 14, 4, 6, 1), Taylor Gabriel (9, 8, 7, 7, 3, 3), Trey Burton (1, 7, 1, 5, 7, 5), Jordan Howard (1, 2, 1, 1, 1, 3), Anthony Miller (3, 4, 2, 1, 0, 3)    

 

Air Yards: Allen Robinson (86, 90, 90, 65, 71, 84), Trey Burton (1, 35, 18, 75, 57, 28), Taylor Gabriel (90, 51, 103, 39, 22, 7), Anthony Miller (50, 44, 7, 9, 0, 7), Tarik Cohen (-1, 37, 85, 2, 8, 4), Jordan Howard (0, 1, -2, 2, 2, -7)

 

Receiving Yards: Allen Robinson (39, 37, 79, 42, 54, 85), Taylor Gabriel (52, 49, 17, 22, 33, 28), Tarik Cohen (23, 45, 156, 20, 31, 7), Anthony Miller (25, 41, 1, 0, 0, 24), Jordan Howard (2, 2, 4, 2, 15, 17), Trey Burton (9, 28, 0, 22, 36, 30)

 

Carries: Jordan Howard (18, 7, 16, 19, 19, 13), Tarik Cohen (7, 3, 8, 9, 5, 6), Mitchell Trubisky (10, X, X, 6, 3, 5)

 

RZ Targets: Allen Robinson (0, 0, 1, 2, 0, 0), Tarik Cohen (0, 1, 2, 0, 3, 0), Trey Burton (0, 1, 1, 0, 1, 0), Anthony Miller (1, 0, 2, 0, 0, 1), Taylor Gabriel (0, 0, 1, 2, 0, 0), Jordan Howard (0, 0, 0, 0, 0, 1)

 

RZ Carries: Jordan Howard (0, 0, 4, 0, 5, 1), Tarik Cohen (0, 0, 1, 1, 0, 0), Mitchell Trubisky (1, X, X, 0, 0, 0)

 

CB Catches-Yards-Touchdowns Allowed: Prince Amukamara (9-88-2, 2-4, 3-27, 3-23, 5-80, 4-34), Kyle Fuller (10-80, 6-50, 3-24, 2-14, 4-40, 5-70), Sherrick McManis (X, X, X, 3-18, 3-17, 1-8)

 

Observations: The Bears must win to have even a chance at swiping the NFC’s No. 2 seed away from the Rams, so expect similar usage to what the team has flashed in recent weeks. Having said that, there’s still risk involved (as shown in their +6.5 line) since Chicago can fall no lower than the three-seed. The Vikings literally have to win in order to advance, so perhaps we should expect lesser-known players to be utilized in the second half if the Vikings have their way early. Keep your ear to the ground once inactives are released Sunday morning.

 

Dallas Cowboys

Targets: Amari Cooper (5, 9, 8, 13, 7, 5), Michael Gallup (5, 6, 7, 9, 0, 4), Ezekiel Elliott (8, 6, 6, 13, 8, 6), Cole Beasley (7, 2, 3, 4, 7, 5), Blake Jarwin (0, 2, 1, 7, 7, 3)

 

Air Yards: Amari Cooper (36, 60, 50, 167, 87, -3), Michael Gallup (107, 72, 112, 142, 0, 55), Cole Beasley (44, 8, 11, 43, 30, 35), Ezekiel Elliott (14, -7, -3, 15, -3, 0), Blake Jarwin (0, 15, 2, 28, 73, 16)

 

Receiving Yards: Amari Cooper (36, 180, 75, 217, 32, 20), Michael Gallup (10, 19, 76, 24, 0, 53), Ezekiel Elliott (79, 22, 60, 79, 41, 24), Cole Beasley (51, 5, 9, 18, 42, 50), Blake Jarwin (0, 25, 12, 56, 45, 8)

 

Carries: Ezekiel Elliott (23, 26, 23, 28, 18, 18), Dak Prescott (4, 6, 5, 4, 0, 4)

 

RZ Targets: Amari Cooper (1, 0, 0, 1, 0, 1), Ezekiel Elliott (0, 2, 1, 1, 1, 1), Cole Beasley (1, 0, 0, 1, 0, 1), Michael Gallup (0, 0, 1, 1, 0, 1)

 

RZ Carries: Ezekiel Elliott (2, 3, 2, 4, 2, 2), Dak Prescott (1, 3, 0, 3, 0, 1)

 

CB Catches-Yards-Touchdowns Allowed: Anthony Brown (5-54, 4-30-1, 2-30-1, 1-7, 4-31, X), Byron Jones (6-22, 3-31, 1-3, 2-44-1, 2-18, 7-125), Chidobe Awuzie (4-64-1, 2-24, 1-11, 3-33, 3-57, 3-24)

 

Observations: Much was being made about Blake Jarwin’s surging usage heading into Sunday, but it turns out his recent on-field role-change was due solely to up-tempo and negative game scripts. Whereas Jarwin ran 71 routes on Dak Prescott’s 99 dropbacks the previous two games, he was merely on the field for 17 routes on 26 dropbacks against the Bucs. Perhaps even more telling was that his snap rate plummeted from 60% in Weeks 14 and 15 to just 52% on Sunday. It’s enough usage to warrant him as a small-slate DFS playoff option, but not nearly enough to consider him with a plethora of other available options in Week 17.

 

Detroit Lions

Targets: Kenny Golladay (14, 8, 8, 4, 8, 15), Theo Riddick (7, 7, 4, 4, 3, 5), Bruce Ellington (9, 7, 10, 4, X, X), Zach Zenner (0, 1, 0, 0, 4, 3)   

 

Air Yards: Kenny Golladay (182, 66, 111, 62, 142, 197), Theo Riddick (-4, 3, 22, -3, 1, -10), Bruce Ellington (32, 22, 33, 12, X, X), Zach Zenner (0, -5, 0, 0, 1, 7)      

 

Receiving Yards: Kenny Golladay (113, 90, 50, 5, 146, 58), Theo Riddick (30, 48, 26, 30, 9, 7), Bruce Ellington (52, 28, 35, 17, X, X), Zach Zenner (0, 4, 0, 0, 0, 22)  

 

Carries: LeGarrette Blount (7, 19, 16, 12, 7, 11), Theo Riddick (1, 2, 8, 6, 8, 3), Zach Zenner (0, 2, 1, 12, 10, 8)

 

RZ Targets: Kenny Golladay (3, 1, 3, 0, 0, 2), Theo Riddick (0, 1, 2, 0, 0, 0), Bruce Ellington (0, 0, 2, 0, X, X)

 

RZ Carries: LeGarrette Blount (0, 6, 4, 0, 2, 0), Theo Riddick (1, 1, 2, 0, 0, 1), Zach Zenner (0, 0, 1, 2, 3, 0)  

 

CB Catches-Yards-Touchdowns Allowed: Darius Slay (4-54-1, 4-43, 3-50-1, 3-31, 1-11, 2-53), Nevin Lawson (7-54, 5-62-1, 1-19, 5-68, 3-47, 3-27), Mike Ford (5-144, 5-32, 6-76, 3-47, 4-84-1, 0-0)

 

Observations: Detroit’s coaching staff passively succumbed to their old ways, moving Kenny Golladay back outside against the Vikings. The Lions’ only capable receiver inevitably slid into the slot on just 30.6% of his routes, equivalent to his 30.2% season average. Fortunately, it’s still an existential eruption spot for Golladay in Week 17 as the Packers have been trampled for the fifth-most fantasy points to opposing wideouts -- a number that includes allowing an average 8.3 yards per target to that position over the last month. Cross your fingers that Golladay’s 15 downfield-enthused targets from Week 16 carry over into the team’s regular season finale.

 

Green Bay Packers

Targets: Davante Adams (12, 8, 13, 11, 13, 18), Marquez Valdes-Scantling (3, 2, 7, 2, 2, 9), Jimmy Graham (1, 4, 11, 5, 5, 4), Randall Cobb (X, X, 5, 6, 7, X), Equanimeous St. Brown (4, 5, 1, 3, 3, 5), Jamaal Williams (0, 0, 4, 1, 5, 9)

 

Air Yards: Davante Adams (195, 59, 160, 111, 168, 145), Marquez Valdes-Scantling (16, 10, 81, 4, 57, 95), Jimmy Graham (0, 40, 61, 91, 34, 31), Randall Cobb (X, X, 16, 52, 114, X), Equanimeous St. Brown (52, 51, 25, 14, 69, 19), Jamaal Williams (0, 0, -8, -1, -2, 4)

 

Receiving Yards: Davante Adams (166, 69, 93, 81, 119, 71), Marquez Valdes-Scantling (8, 3, 19, 19, 12, 75), Jimmy Graham (13, 34, 50, 19, 32, 34), Randall Cobb (X, X, 25, 43, 30, X), Equanimeous St. Brown (16, 53, 0, 12, 7, 94), Jamaal Williams (0, 0, 14, 0, 42, 61)

 

Carries: Jamaal Williams (1, 1, 7, 4, 12, 15)

 

RZ Targets: Davante Adams (0, 2, 2, 1, 1, 1), Randall Cobb (X, X, 1, 0, 0, X), Jimmy Graham (0, 0, 0, 0, 2, 0), Marquez Valdes-Scantling (0, 0, 0, 0, 0, 2)

 

RZ Carries: Jamaal Williams (0, 0, 0, 1, 2, 5)

 

CB Catches-Yards-Touchdowns Allowed: Bashaud Breeland (3-12, X, X, 1-11, 0-0, 2-33), Jaire Alexander (4-41, 4-88, 1-37, 10-100-1, 4-60, 4-51), Josh Jackson (3-22-1, 3-27, 4-43, 1-8, 2-30, 1-12), Tramon Williams (2-48, 6-52-2, 2-8, 0-0, 1-9, 1-20-1)

 

Observations: The Packers had Kapri Bibbs and ex-practice squader Lavon Coleman available on Sunday, but it didn’t matter. Jamaal Williams still started in place of Aaron Jones (knee, IR) and got 100% of the team’s backfield carries (15) and targets (9). Bibbs and Coleman didn’t play a single snap behind him. Williams’ volume alone makes him an assured RB2 against Detroit’s injury-riddled trenches on Sunday, but that ranking will easily increase if run-stuffing NT Damon Harrison remains out.

 

Los Angeles Rams

Targets: Robert Woods (11, BYE, 9, 13, 9, 7), Brandin Cooks (12, BYE, 6, 7, 7, 3), Todd Gurley (3, BYE, 5, 7, 13, X), Josh Reynolds (8, BYE, 5, 7, 12, 2), Gerald Everett (4, BYE, 3, 7, 7, 6), Tyler Higbee (7, BYE, 3, 1, 2, 1)

 

Air Yards: Robert Woods (167, BYE, 132, 116, 24, 87), Brandin Cooks (154, BYE, 117, 90, 54, 24), Josh Reynolds (83, BYE, 37, 113, 157, 23), Todd Gurley (0, BYE, 9, 7, 34, X), Gerald Everett (40, BYE, 38, 27, 40, 39), Tyler Higbee (25, BYE, 10, 3, 5, 4)

 

Receiving Yards: Robert Woods (72, BYE, 67, 61, 74, 89), Brandin Cooks (107, BYE, 62, 22, 59, 35), Todd Gurley (39, BYE, 33, 30, 76, X), Josh Reynolds (80, BYE, 19, 36, 70, 44), Gerald Everett (49, BYE, 7, 29, 46, 28), Tyler Higbee (63, BYE, 19, 9, 14, 16)

 

Carries: Todd Gurley (12, BYE, 23, 11, 12, X), C.J. Anderson (X, X, X, X, X, 20), John Kelly (X, X, X, 0, 2, 10)

 

RZ Targets: Robert Woods (4, BYE, 1, 0, 1, 2), Todd Gurley (0, BYE, 1, 0, 3, X), Brandin Cooks (1, BYE, 0, 1, 0, 1), Josh Reynolds (3, BYE, 2, 0, 4, 0), Gerald Everett (2, BYE, 0, 1, 1, 1), Tyler Higbee (0, BYE, 0, 0, 0, 0), C.J. Anderson (X, X, X, X, X, 1)

 

RZ Carries: Todd Gurley (3, BYE, 6, 1, 2, X), C.J. Anderson (X, X, X, X, X, 3), John Kelly (X, X, X, 0, 2, 1)

 

CB Catches-Yards-Touchdowns Allowed: Marcus Peters (4-53, BYE, 2-8, 3-16, 1-4, 3-24), Nickell Robey-Coleman (2-14-2, BYE, 4-19, 1-8, 7-59, 0-0), Aqib Talib (X, BYE, 1-24, 5-43, 5-132, 3-25)

 

Observations: Coach Sean McVay said the Rams need to “figure it out fast” following their Week 15 loss to the Eagles, and the offensive minds on Los Angeles’ staff gathered together and did just that. Rather than continuing with a league-high 11 personnel (one running back, one tight end, three receivers) rate, McVay played TEs Gerald Everett (51 snaps, 75%) and Tyler Higbee (50 snaps, 73.5%) on a season-high mark of 12 personnel. In turn, No. 3 wideout Josh Reynolds had his routes chopped down from 45.5 (his average the past month sans Cooper Kupp) to just 16. Los Angeles also leaned heavily on the run, getting C.J. Anderson involved for 20 carries on 51 snaps as the team called an unusually-high 58% run play rate without Todd Gurley (knee) in one-score situations. For context, note the Rams previously averaged a lowly 40% run play rate in neutral game script prior to Sunday. This obviously improves Everett’s and Anderson’s outlook against the Niners in a must-win scenario for the Rams to lock-up the NFC’s coveted No. 2 seed.


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