Justin Bailey

Targets and Touches

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Week 13: NFC Targets & Touches

Tuesday, December 5, 2017


Targets and Touches will only have players’ six most recent games, regardless of whether they were active or on a bye. The most recent target/touch will be on the right side. I also decided to add carries inside the five-yard line for running backs rather than just red zone carries. Carries inside the five are more valuable overall as the average touchdown rate over the last 10 years from within five yards is 39 percent, with a substantial drop from further out.

 

All targets and touches data is compiled from Pro Football Reference. Cornerback data is sourced via Pro Football Focus.

 

The goal of these articles is to give you an idea of what the usage looks like for each player within their offenses, allowing you to spot any positive or negative trends regarding how a player is being used, and most importantly — letting the numbers tell the story.

 

Note: This data will stick to mostly fantasy-relevant players.

 

Arizona Cardinals

 

Targets: Larry Fitzgerald (0, 9, 14, 10, 8, 10), J.J. Nelson (0, 2, 4, 3, 4, 8), Jaron Brown (0, 1, 6, 3, 1, 0), John Brown (0, 4, 6, 6, 0, 0), Jermaine Gresham (0, 3, 7, 1, 3, 3), Ricky Seals-Jones (0, 0, 0, 5, 6, 5), Adrian Peterson (0, 4, 2, 1, 5, 0), Kerwynn Williams (0, 0, 0, 2, 1, 0)

 

Carries: Adrian Peterson (0, 37, 21, 14, 20, 0), Kerwynn Williams (0, 2, 0, 1, 3, 16),

 

RZ Targets: Larry Fitzgerald (0, 1, 0, 1, 0, 2), Jermaine Gresham (0, 2, 3, 0, 0, 0), Jaron Brown (0, 1, 2, 0, 0, 0), John Brown (0, 0, 1, 0, 0, 0), Adrian Peterson (0, 0, 0, 0, 1, 0), Ricky Seals-Jones (0, 0, 0, 1, 0, 0)

 

RZ Carries: Adrian Peterson (0, 8, 1, 2, 0, 0), Kerwynn Williams (0, 1, 0, 0, 0, 2)

 

Inside 5 Carries: Adrian Peterson (0, 1, 0, 0, 0, 0)

 

Coverage Data (via PFF): Justin Bethel (0, 0, 0, 1-22-0, 0, 0), Patrick Peterson (0, 3-77-0, 2-18-0, 4-73-1, 1-7-0, 1-13-0), Tramon Williams (0, 2-39-0, 3-14-0, 2-12-0, 4-34-0, 1-8-0), Tyrann Mathieu (0, 2-23-0, 2-20-0, 5-51-0, 2-2-0, 5-25-0)


 

Observations: The Cardinals ran 32 pass plays and Larry Fitzgerald led the team with 31 percent of their target share. Since Blaine Gabbert took over, Fitz is leading the Cardinals with 9.3 targets per game, followed by Ricky Seals-Jones (5.3). While Seals-Jones is averaging 5.3 targets per game, he has yet to play more than 23 percent of the snaps for the Cardinals.

 

Atlanta Falcons

 

Targets: Julio Jones (6, 12, 8, 10, 15, 6), Mohamed Sanu (7, 3, 5, 3, 9, 5), Austin Hooper (6, 6, 6, 2, 5, 4), Taylor Gabriel (1, 4, 3, 2, 3, 2), Tevin Coleman (1, 2, 1, 2, 0, 6), Devonta Freeman (3, 5, 0, 0, 0, 2)

 

Carries: Tevin Coleman (14, 5, 20, 20, 19, 8), Devonta Freeman (12, 11, 2, 0, 0, 12), Taylor Gabriel (0, 1, 1, 0, 0, 1),  Mohamed Sanu (0, 0, 0, 1, 0, 0), Julio Jones (0, 0, 0, 0, 1, 0)

 

RZ Targets: Julio Jones (2, 0, 2, 1, 1, 0), Austin Hooper (2, 0, 2, 0, 0, 0), Mohamed Sanu (1, 1, 0, 1, 0, 0), Devonta Freeman (2, 1, 0, 0, 0, 0), Tevin Coleman (0, 1, 0, 0, 0, 0)

 

RZ Carries: Tevin Coleman (1, 0, 4, 6, 3, 0), Devonta Freeman (2, 1, 0, 0, 0, 0)

 

Inside 5 Carries: Tevin Coleman (0, 0, 2, 4, 1, 0)

 

Coverage Data (via PFF): Blidi Wreh-Wilson (0, 0, 0, 0, 0, 1-6-1), Brian Poole (4-33-0, 4-54-0, 4-40-0, 4-50-0, 3-8-0, 0), C.J. Goodwin (0, 0, 0, 1-10-0, 4-39-0, 2-31-0), Desmond Trufant (3-55-1, 2-38-0, 1-13-0, 4-39-0, 2-23-0, 0), Robert Alford (3-43-0, 3-26-0, 2-41-0, 4-51-1, 7-94-0, 1-6-0)

 

Observations: Devonta Freeman missed two games with a concussion and resumed his starting duties, playing 74 percent of the snaps and out-snapping Tevin Coleman 39:20. Their touch-share was nearly even as Freeman saw 13 touches to 11 for Coleman. Coleman saw six targets after seven-straight games of one target or less.

 

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Carolina Panthers

 

Targets: Devin Funchess (6, 7, 6, 0, 12, 7), Christian McCaffrey (7, 6, 7, 0, 5, 6), Ed Dickson (5, 2, 5, 0, 3, 2), Russell Shepard (1, 2, 7, 0, 0, 5), Jonathan Stewart (0, 0, 0, 0, 0, 1), Greg Olsen (0, 0, 0, 0, 4, 0)

 

Carries: Jonathan Stewart (11, 11, 17, 0, 15, 11), Christian McCaffrey (4, 15, 5, 0, 7, 6), Russell Shepard (0, 1, 0, 0, 0, 0)

 

RZ Targets: Christian McCaffrey (0, 3, 1, 0, 0, 0), Devin Funchess (0, 0, 1, 0, 1, 2), Ed Dickson (1, 0, 1, 0, 0, 0), Russell Shepard (0, 1, 0, 0, 0, 1), Greg Olsen (0, 0, 0, 0, 1, 0)

 

RZ Carries: Jonathan Stewart (1, 1, 3, 0, 3, 1), Christian McCaffrey (0, 4, 1, 0, 1, 1),

 

Inside 5 Carries: Jonathan Stewart (1, 0, 1, 0, 3, 1), Christian McCaffrey (0, 1, 1, 0, 0, 0)

 

Coverage Data (via PFF): Captain Munnerlyn (3-42-0, 0, 4-45-0, 0, 0, 3-45-0), Daryl Worley (3-18-0, 1-6-1, 2-30-0, 0, 1-42-0, 1-3-0), James Bradberry (5-60-0, 7-129-0, 4-49-0, 0, 2-61-1, 3-35-0), Kevon Seymour (1-19-0, 3-48-0, 1-12-0, 0, 1-3-1, 1-32-0)

 

Observations: Christian McCaffrey and Devin Funchess each caught a touchdown pass in this one. Funchess and McCaffrey have accounted for 10 of Cam Newton’s 16 touchdown passes this season. CMC is now the RB8 on the season in PPR leagues.

 

Chicago Bears

 

Targets: Kendall Wright (8, 0, 8, 4, 5, 2), Tarik Cohen (3, 0, 2, 6, 2, 4), Jordan Howard (5, 0, 0, 0, 2, 2), Dontrelle Inman (0, 0, 8, 5, 9, 2), Adam Shaheen (1, 0, 2, 4, 1, 0)

 

Carries: Jordan Howard (23, 0, 15, 15, 8, 13), Tarik Cohen (4, 0, 1, 9, 1, 2)

 

RZ Targets: Adam Shaheen (1, 0, 0, 1, 0, 0), Jordan Howard (1, 0, 0, 0, 0, 0), Dontrelle Inman (0, 0, 0, 0, 0, 1)

 

RZ Carries: Jordan Howard (4, 0, 0, 3, 0, 1), Tarik Cohen (2, 0, 0, 2, 0, 0)

 

Inside 5 Carries: Jordan Howard (0, 0, 0, 1, 0, 0), Tarik Cohen (1, 0, 0, 0, 0, 0)

 

Coverage Data (via PFF): Bryce Callahan (4-87-0, 0, 0, 0, 0, 0), Cre'von LeBlanc (0, 0, 0, 2-42-0, 5-35-0, 2-37-0), Kyle Fuller (2-75-0, 0, 7-120-1, 1-24-0, 4-33-0, 5-41-0), Marcus Cooper Sr. (0, 0, 0, 2-45-1, 0, 0), Prince Amukamara (2-32-0, 0, 0, 3-40-0, 4-41-0, 2-26-0)

 

Observations: Mitch Trubisky passed just 15 times on Sunday, Tarik Cohen saw four targets, while everyone else saw two or less… Jordan Howard saw 44 percent of the Bears’ offensive looks but was held to just 38 yards on the ground with 13 rushing attempts.

 

Dallas Cowboys

 

Targets: Dez Bryant (6, 11, 7, 14, 5, 7), Jason Witten (5, 1, 7, 1, 7, 5), Terrance Williams (3, 9, 4, 7, 5, 3), Cole Beasley (3, 6, 3, 4, 3, 3), Ezekiel Elliott (2, 0, 0, 0, 0, 0), Rod Smith (0, 0, 6, 0, 2, 1), Alfred Morris (0, 0, 0, 0, 1, 1)

 

Carries: Ezekiel Elliott (33, 27, 0, 0, 0, 0), Alfred Morris (3, 1, 11, 17, 9, 27), Rod Smith (0, 0, 3, 8, 9, 10), Dez Bryant (0, 0, 1, 0, 0, 0), Terrance Williams (0, 0, 0, 0, 1, 0)

 

RZ Targets: Dez Bryant (2, 0, 0, 3, 0, 2), Jason Witten (2, 0, 0, 0, 0, 1), Cole Beasley (0, 2, 0, 0, 1, 0), Rod Smith (0, 0, 3, 0, 0, 0), Terrance Williams (0, 0, 0, 1, 0, 0)

 

RZ Carries: Ezekiel Elliott (4, 6, 0, 0, 0, 0), Alfred Morris (1, 0, 1, 1, 0, 8), Rod Smith (0, 0, 0, 0, 2, 5)

 

Inside 5 Carries: Ezekiel Elliott (2, 2, 0, 0, 0, 0), Rod Smith (0, 0, 0, 0, 1, 3), Alfred Morris (0, 0, 0, 0, 0, 1)

 

Coverage Data (via PFF): Anthony Brown (4-72-0, 1-10-0, 3-38-1, 3-51-1, 4-86-1, 1-8-0), Chidobe Awuzie (0, 0, 0, 0, 0, 1-10-0), Jourdan Lewis (2-26-1, 0, 3-52-0, 3-31-1, 2-43-0, 2-12-0), Orlando Scandrick (6-58-0, 5-85-1, 6-51-0, 1-10-0, 3-57-1, 4-83-0), Xavier Woods (0, 0, 0, 0, 0, 2-18-0)

 

Observations: With the game in hand, Alfred Morris throttled the Redskins defense, running for 127 yards and one touchdown on 13 carries. Since the Ezekiel Elliott suspension, Alf is averaging 16.3 touches per game, while Rod Smith is averaging just 9.0 touches per game. Alf’s reliability may be difficult to count on unless the game script is in the Cowboys’ favor.

 

Detroit Lions

 

Targets: Golden Tate (8, 9, 7, 4, 8, 10), Marvin Jones (11, 11, 2, 7, 9, 8), Eric Ebron (6, 4, 3, 7, 4, 4), Theo Riddick (2, 4, 3, 2, 2, 5), T.J. Jones (8, 2, 3, 5, 0, 0), Kenny Golladay (0, 0, 3, 3, 4, 3), Ameer Abdullah (3, 1, 2, 2, 5, 0)

 

Carries: Ameer Abdullah (11, 21, 11, 11, 6, 0), Theo Riddick (4, 5, 4, 9, 5, 9), Tion Green (0, 0, 0, 0, 0, 11), Golden Tate (0, 0, 0, 0, 2, 0)

 

RZ Targets: Marvin Jones (4, 2, 0, 0, 2, 0), Theo Riddick (1, 0, 1, 1, 1, 0), Eric Ebron (2, 0, 0, 1, 0, 0), Ameer Abdullah (0, 0, 1, 1, 1, 0), Golden Tate (1, 0, 0, 0, 0, 0), T.J. Jones (1, 1, 0, 0, 0, 0)

 

RZ Carries: Ameer Abdullah (0, 5, 2, 1, 1, 0), Theo Riddick (1, 2, 0, 1, 0, 1), Tion Green (0, 0, 0, 0, 0, 2)

 

Inside 5 Carries: Ameer Abdullah (0, 2, 0, 0, 0, 0), Theo Riddick (0, 1, 0, 0, 0, 1), Tion Green (0, 0, 0, 0, 0, 1)

 

Coverage Data (via PFF): Darius Slay (2-13-0, 2-17-0, 6-42-0, 2-28-0, 6-74-0, 3-50-0), DJ Hayden (0, 2-14-0, 1-1-0, 1-17-0, 3-38-0, 1-6-0), Nevin Lawson (3-66-0, 2-21-0, 4-73-1, 3-25-0, 1-7-0, 3-26-0), Quandre Diggs (3-120-1, 1-10-0, 1-4-0, 2-28-0, 2-19-0, 4-37-0), Teez Tabor (0, 0, 0, 0, 1-14-0, 1-8-0)

 

Observations: Marvin Jones (8) and Golden Tate (10) combined for 53 percent of the Lions’ target share against a tough Baltimore defense. With Ameer Abdullah (neck) ruled out, Theo Riddick and Tion Green handled most of the running back duties. Riddick played 63 percent of the snaps and saw 14 touches, while Green played 33 percent of the snaps and saw 11 targets. Each running back scored a rushing touchdown, which puts them at six rushing touchdowns on the year, one-third of their rushing touchdown total.

 

Green Bay Packers

 

Targets: Davante Adams (0, 10, 8, 10, 9, 6), Jordy Nelson (0, 7, 4, 6, 5, 8), Randall Cobb (0, 5, 4, 6, 4, 0), Jamaal Williams (0, 2, 1, 6, 5, 3), Aaron Jones (0, 5, 1, 0, 0, 0)

 

Carries: Jamaal Williams (0, 1, 20, 18, 21, 21), Aaron Jones (0, 5, 3, 0, 0, 1), Randall Cobb (0, 1, 4, 1, 0, 0)

 

RZ Targets: Davante Adams (0, 1, 3, 0, 2, 0), Jordy Nelson (0, 0, 0, 0, 1, 1), Randall Cobb (0, 0, 0, 1, 1, 0), Jamaal Williams (0, 0, 0, 1, 0, 0)

 

RZ Carries: Aaron Jones (0, 0, 0, 0, 0, 1), Jamaal Williams (0, 1, 0, 0, 3, 5), Randall Cobb (0, 0, 2, 0, 0, 0)

 

Inside 5 Carries: Jamaal Williams (0, 1, 0, 0, 1, 2)

 

Coverage Data (via PFF): Damarious Randall (0, 2-28-1, 4-52-0, 2-25-1, 3-18-0, 2-26-0), Davon House (0, 6-93-1, 7-116-1, 2-14-0, 4-54-0, 1-16-0), Josh Hawkins (0, 0, 0, 1-16-0, 3-33-1, 0), Kevin King (0, 3-55-0, 3-34-0, 0, 3-20-1, 0)

 

Observations: Jamaal Williams had been averaging 22.7 touches per game over the last three weeks with Aaron Jones (knee) and Ty Montgomery (ribs, IR) out of the lineup. Jones was active for this game but expected to be in a limited role. He saw just one carry (in overtime) as Williams put together his fourth straight game with 20-plus touches. He throttled the Bucs’ defense for 113 yards and a touchdown on the ground on 21 carries. The Packers get the Browns in Week 14; it’s hard to imagine they go away from Williams with how well he is playing.


Los Angeles Rams

 

Targets: Cooper Kupp (0, 5, 7, 7, 11, 6), Robert Woods (0, 5, 10, 11, 0, 0), Todd Gurley (0, 3, 7, 4, 7, 7), Sammy Watkins (0, 2, 3, 4, 9, 4), Tavon Austin (0, 0, 0, 0, 4, 1), Josh Reynolds (0, 1, 0, 1, 6, 6),

 

Carries: Todd Gurley (0, 16, 11, 15, 17, 19), Tavon Austin (0, 6, 5, 0, 5, 3)

 

RZ Targets: Cooper Kupp (0, 2, 0, 1, 1, 2), Sammy Watkins (0, 0, 1, 0, 2, 1), Todd Gurley (0, 0, 1, 0, 0, 0), Robert Woods (0, 1, 2, 0, 0, 0), Josh Reynolds (0, 0, 0, 1, 2, 2)

 

RZ Carries: Todd Gurley (0, 8, 2, 4, 4, 5)

 

Inside 5 Carries: Todd Gurley (0, 5, 0, 0, 0, 1)

 

Coverage Data (via PFF): Dominique Hatfield (0, 0, 1-10-1, 0, 3-79-1, 0), Kayvon Webster (1-25-0, 0, 1-14-0, 5-70-0, 3-25-0, 4-29-0), Nickell Robey-Coleman (1-21-0, 0, 2-17-0, 4-22-0, 1--7-0, 0), Trumaine Johnson (3-27-0, 0, 2-34-0, 3-56-0, 3-28-0, 5-57-0)

 

Observations: Cooper Kupp started off hot going 3-55 in the first half, but once the Rams scored a defensive touchdown and went up 16-0, the Rams receiver(s) didn’t see much action. Todd Gurley led the Rams with 47 percent of their offensive looks, tallying up 158 total yards and leading the team in targets (7), receptions (6), and receiving yards (84).

 


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Justin Bailey has been working with Rotoworld since 2015. His stat-forward analysis can also be found on FantasyLabs and 4for4. Follow him on Twitter - @justinbailey32.
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